I’m sure this little gem is making it’s way around the internet already. These felt letters (hand sewn? If so, how very time consuming and dedicated) are advertised on Etsy as a great way to “make learning the alphabet fun for your little one.” I predict that many a typophile will be snatching them up for entirely selfish purposes.
There is something very basic and elementary about felt- about the memories it’s created throughout my childhood of crafts, and about the very specific range of colors available in most crafting stores. Perhaps you could call it a sort of comfort fabric.